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Successful marketing plans embody several strategic, tactical
and innovative elements for proper market and competitive
positioning. Medical education is an essential part of that
plan.
PIM believes that medical education is complementary to promotional
plans. PIM brings critical and strategic thinking to education
planning in partnership with the product team. Knowledge of
products and clinical data, disease states, marketing focus,
and relationships with key opinion leaders and faculty are
main components of the process. Targeted marketing of education
is key.
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